Getting started in business is not easy. I’m sure anyone who has taken the entrepreneurial route will concur that it takes a lot of grit and determination to get yourself out of the starting blocks, let alone anything else.
Choosing this journey myself, I have first-hand experience of the frustration, isolation, the incredible highs interspersed with the lowest of lows. It’s no walk in the park and on many occasions I have considered running back in the direction I came from (i.e. corporate 9 to 5) only my heart can’t handle that!!
So I’m sticking to this path – queue my own inner party – but I feel like I need to address the elephant in the room. The one that has the potential to quickly and easily become a huge obstacle in maintaining a positive mindset. I call it the 6 figure fallacy.
Ok, so is it just me, or does it seem like everywhere we look there are all of these ‘amazing’ coaches and consultants, advertising how they have built 6 figure businesses in next to no time? Swiftly followed by messages of all you have to do is follow their system or buy their special program and you will have access to the secret sauce. It all sounds so lovely and spectacular, but sorry I’m going to have to call it!!!
Yep, that’s right I’m calling BS! (Now you know I’m riled up).
Everyone’s definition of success is different…
Deep down we all know there is no such thing as overnight success, right?
As painful (and long) as the scenic route may be, inside we know it is the best way to go. Now this is not to say that you shouldn’t invest in your own development. On the contrary, if you’ve hear me talk about the ‘Your Inner Boss Lady – Success Quadrant’ then you know I am a huge believer in loving and nurturing oneself. I just don’t want you to be induced by all of this hype about 6 figures and feel that you have to set your personal bar at that level.
We all need to remember that everyone’s definition of success is different and rightly so.
I’ll hold my hands up and admit, that for a brief minute, I felt like I needed to hit 6 figures in order to say I had a successful business. I wasn’t clear on my personal goals and so I figured, hey why not hop on this 6 figure bandwagon.
But here’s the thing, I was just getting started and it only set me up to feel like a failure. With no following, service package or system there was no way I was going to be a 6 figure business owner straight off the bat – even if I could build 67 websites in a year!
I took a step back and got crystal clear clarity on what I was actually trying to achieve and why I wanted to achieve it.
I realised that success for me is the freedom to be at home with my son, pay my bills without stressing about how to cover everything and having money to spare for small luxuries. I don’t need 6 figures to attain my version of success, though of course it would be an amazing by-product that I wouldn’t turn down either.
We have to ask the right questions
When I look at the likes of Carrie Green, Shaa Wasmund and Kimra Luna – to name but a few, all of these women run 7 figure businesses yet never have I seen this be the main selling point to their programs/services. In fact, I follow Shaa quite closely and I don’t think I can recall more than one or two occasions where I’ve heard her say she has an 7 figure business. Why? Because it just isn’t important.
I’m not saying money should never be mentioned, because that would just keep us stuck in the British taboo where it’s ‘not the done thing’ to discuss your balance.
I’m all for transparency, but here’s a couple of questions I think we should be asking in order to ensure we aren’t being swept along in a ‘lie’.
- Are we talking about 6 figures profit or did they turnover £100k but spend £95k to do it?
- Are we talking 6 figures in the last 12 months or across the 10 year lifetime of their business?
Can you see how the answers can completely change the reality?
Everyone has a different definition of what success is. For some it is having millions in the bank, for others it’s just about making enough to replace the 9 to 5 salary. So why are so many entrepreneurs throwing out this 6 figure thing like it’s the holy grail of business success?
My businesses are built on the ethos that we all have knowledge that someone else would love and we have a responsibility to share it. I’m a straight talking boss lady. I won’t throw things out there because I think it’s what you want to hear or because I know they will reel you in.
And, I will just finish on this note…
I believe in abundance and feel there is plenty around for us all to enjoy. I am happy to champion and cheer on entrepreneurs who are genuinely smashing 6, 7, 8 figures because it motivates and encourages us to always strive for more. I just can’t endorse those who lie and propagate a falsity which is impacting others negatively.
2019 is just around the corner and you’re probably reflecting on what you’ve achieved this year and where you want to be. I implore you to focus on your version of success and only your version. Even if you haven’t quite hit the goals you set at the start of the year – I guarantee you haven’t failed!
Ahh, rant over!